Sunday, August 24, 2008

Obama offers campaign gear from top fashion designers

Forget buttons and bumper stickers.

Barack Obama's team is taking campaign merchandising to a whole new level - with the help of a few handpicked supporters from the New York fashion world. Some of the country's biggest style stars, including Isaac Mizrahi, Derek Lam, Tracy Reese, Diane von Furstenberg and Russell Simmons, clamored to create signature items. From T-shirts to tote bags, the items will be available on the campaign's Web site next month. Simmons, who will appear at the Democratic convention in Denver on Monday, crafted a tee that says, "America deserves better."

"The shirt that I designed was just simple," he says. "It's very clear - the meaning is obvious. Sen. Obama, in my opinion, represents better." The collaboration is an unprecedented political show of support from New York's high-profile fashion industry. Designers were given permission to use Obama's image and logo - and volunteered for the project.

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