Wednesday, January 9, 2008
Air Jordan to release 23rd Edition this month
No other basketball shoe has changed the face of business, athletics and marketing like the Air Jordan. This month, Nike releases the 23rd edition, and it is expected to cause a frenzy.
Since its beginning in 1985, a new edition was launched each year, and release dates had to be moved to the weekends to keep kids from skipping school to get a pair.
The frenzy got dangerous. People were mugged and even killed for the shoes.
The Air Jordans helped spawn a subculture of collectors, who line up at stores to buy the shoe's latest edition.
People from the streets to the suburbs were wearing $100-plus basketball shoes, which was unheard of at the time.
The Air Jordan XX3 will be released in three hyped-up rounds from January to February, starting with a limited edition to be sent to only 23 retailers to be sold for $230 and concluding with the national launch at $185.
Nike's Air Jordan line for women is really cute too! Check it out at www.nike.com/jumpman23!