No other basketball shoe has changed the face of business, athletics and marketing like the Air Jordan. This month, Nike releases the 23rd edition, and it is expected to cause a frenzy.
Since its beginning in 1985, a new edition was launched each year, and release dates had to be moved to the weekends to keep kids from skipping school to get a pair.
The frenzy got dangerous. People were mugged and even killed for the shoes.
The Air Jordans helped spawn a subculture of collectors, who line up at stores to buy the shoe's latest edition.
People from the streets to the suburbs were wearing $100-plus basketball shoes, which was unheard of at the time.
The Air Jordan XX3 will be released in three hyped-up rounds from January to February, starting with a limited edition to be sent to only 23 retailers to be sold for $230 and concluding with the national launch at $185.
Nike's Air Jordan line for women is really cute too! Check it out at www.nike.com/jumpman23!
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