Thursday, July 31, 2008
Vogue issue featuring all black models sells out globally!
As reported by UK news source The Guardian, in the past four weeks, the July Issue of Italian Vogue has caused such a phenomenal demand at news-stands in Britain and the United States that Condé Nast, the publisher, has rushed to reprint and distribute 40,000 more copies.
Conceived by editor-in-chief Franca Sozzani, and shot by Steven Meisel from a roster of 18 new, established and former stars, the July 'black issue' sold out in Britain on arrival. Borders bookstores in the country have reported that demand was up 654% from the previous issue.
"It has been unprecedented, a sensation, although that wasn't the aim," said Jonathan Newhouse, chairman of Condé Nast International. Here in the States, the issue is shrink-wrapped and stickered with the words "First Reprint. The Most Wanted Issue Ever."