Thursday, July 17, 2008

Simmons sisters launch Girl Scout sneaker

Angela and Vanessa Simmons’ Pastry division of Run Athletics will launch a new line of products benefiting the Girls Scouts of the USA, the company announced July 16th.

The Pastry Thin Mint Collection, consisting of women’s and kids shoes and a backpack, hits specialty retail stores across the country today, including Finish Line, Underground Station and Lady Foot Locker. A take on Pastry’s “Fab Cookie” sneaker, the Thin Mint Shoe will be available in chocolate and white, and incorporates the Girl Scout philosophy, scripted on the shoe’s outsole. The women’s shoe will retail around $70 with the kid’s version available for $45 and the coordinating backpack going for around $65.

"Our relationship with the Girl Scouts is deeply meaningful to us," explained Vanessa Simmons. "To have the opportunity to further support their efforts of empowering young women with the creation of the Thin Mint Collection is very special."

A portion of all proceeds from sales of the Thin Mint Collection will go directly to the Girl Scouts of the U.S.A., the premier leadership organization serving 3.6 million girls and adult members across the country.

The Thin Mint Collection continues the relationship established between the Simmons sisters and the Girls Scouts Organization in 2007. Vanessa and Angela joined the organization as spokespersons for the “Make Girls Scouts Your Business” initiative, which encourages girls to participate in the various Entrepreneurship and Financial Literacy programs.

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